Online performance marketing and technology powerhouse DFO Global Performance Commerce has joined forces with Agency Y, one of the fastest growing ad agencies in the world by way of a strategic partnership.
For DFO Global Performance Commerce, this is an important step toward becoming one of the world’s leading online performance marketing companies by increasing its ability to expand online ecommerce and performance marketing through Facebook advertising, native ads, conversion rate optimization and digital advertising consulting for SMB’s and Fortune 500 companies concurrently. This provides DFO Global Performance Commerce with more resources for building software to eliminate time consuming processes and improve overall performance.
As a global agency, DFO Global Performance Commerce maintains the ability to buy media across multiple verticals. “We are committed to highly efficient logistics and fulfillment and this new alliance provides the additional resources and technology needed to sustain that efficiency,” said Alex Brown, Chief Marketing Officer of DFO Global Performance Commerce.
Agency Y is now tapped into DFO’s global sphere of influence, and will be able to leverage key staff around the globe to support agency media buying. This includes access to incredible video staff, split testing teams, copywriters, graphic designers and product development teams as well as a core media buying team in San Diego that has supplemental skills in Display, Search, Email, Native, Mobile, and Programmatic media buying.
In addition to enhanced media buying proficiencies, this alliance is also set to expand the Ad Buyers Meetup first-class networking event series with multiple new locations added to the 2018 calendar.