Baby product brand Skip Hop challenged DFO to increase its monthly organic search revenue by 40% in four months. Additionally, DFO needed to overcome a slow site-loading time, unformatted title tags, and lack of on-page optimization. 

DFO conducted a full website audit, analyzing the technical architecture and website content. We performed a keyword analysis to identify proper targets for categories/sub-categories, as well as a competitive analysis of other top-performing baby product eCommerce sites to identify best practices for navigation and layout. We also ensured content was short and long-tail query optimized, and executed a link development strategy to point authority domains to the homepage, category, and product pages, as appropriate.