In June 2019, ClipperPro sold approximately 1,200 units with revenues reaching $67,200.
By October 2019, ClipperPro had, with DFO’s help, scaled to more than 8,000 units sold, with revenues topping . . .
case studies
Making a National Sales Splash For ClipperPro
UNITS SOLD IN 5 MONTHS AFTER ITS DEBUT EXCEEDED
8000
Challenge
ClipperPro came to DFO with a new, innovative take on a 150-year-old product. Unfortunately, the product was only selling on 3rd party platforms and sales were stagnant.
Strategy
In order to achieve scale and deliver results, DFO:
- Built a suite of new creative assets, including logos, a new cart-style site, sales funnel sites, and email marketing/remarketing assets
- Implemented a multi-variant media buying and testing strategy, ensuring the correct platforms, pages and assets were used to optimize sales conversions
- Used its proprietary back and front-end eCommerce sales software to ensure of banking approvals and easy split-testing
- Used its North American shipping and fulfillment facilities to ensure ClipperPro customers fast and efficient service
