MEET THE TEAM

Experts in product development, global eCommerce and digital strategy? Yes.
Taking ourselves too seriously? No.

Bruce went from being the youngest lawyer to argue before the Supreme Court of Canada to head of one the largest direct response marketing companies in the world. An expert in identifying and capitalizing on eCommerce opportunities in emerging markets and new media, Bruce also brings an acute legal understanding to the dynamic and ever-changing sphere of international business. He is DFO’s CEO and co-founder.

Bruce Cran CEO & Co-Founder

Jordan is the president and co-founder of DFO where he has helped grow the company into a robust, international marketing agency. Passionate about taking innovation and creativity and turning them into profitable ventures, Jordan delivers expertise across all of DFO’s lines of business, including product development and sourcing, advertising and media buying, affiliate marketing, eCommerce sales, SaaS and SEO, among others.

Jordan RolbandPresident & Co-Founder

Ellen Claire Sonido is DFO’s in-house legal counsel, where she focuses on protecting intellectual property rights, ensuring international regulatory compliance, drafting and reviewing international contracts and providing overall legal support. She has 15+ years of experience as legal counsel and has managed and overseen all phases of projects. When she’s not working, she enjoys home organization, eating, watching movies, TV and YouTube, and spending time with family.

Ellen Claire SonidoIn-House Legal Counsel

As DFO’s Chief Financial Officer, Jocelyn drives corporate strategy, oversees financial reporting and accounting processes, and generally administers the financial operations of the company. She has 17+ years of experience in financial planning and analysis, fundraising, analytics, operations management, and M&A. She received her MBA from the University of Southern California and her BA from Princeton University.

Ellen Claire SonidoIn-House Legal Counsel

Jocelyn KarneyChief Financial Officer

Marco is DFO’s chief strategic officer and specializes in developing strategic partnerships, creating and executing media strategies, and identifying emerging trends. He assists with product development, provides direction on media strategies, assesses new types of media and builds new traffic partners. Previously, he was CEO at AdTactics, a media buying, SEO and SEM strategy firm. Marco enjoys cooking for his two little girls and wonderful wife.

Marco LomeliChief Strategic Officer

Pascal is DFO Global's chief commercial officer and considers himself a holistic eCommerce optimization freak. He oversees the company's consumer-facing eCommerce business, focusing on activities tied to marketing, sales, product development and customer service to ensure they drive business growth, market share, and customer satisfaction. He is founder of DFO Global's European division in the Netherlands. Pascal holds an MA from the University of Bonn in Political Science, Economics, and Media Studies as well as an MA in European Studies of Science and Technology from Aalborg and Lund University. During his free time, he enjoys playing competitive Ultimate Frisbee, preferably on the beautiful beaches in The Hague.

Pascal RossolChief Commercial Officer

Tim is DFO's chief analytics officer, where he oversees the company's network operations, analytics and IT capabilities. He enjoys spicy food, tennis and walking barefoot on new carpets.

Tim ShuvaloffChief Information officer

Tim ShuvaloffChief Analytics Officer

Daniel Queiroz is DFO's chief technology officer and is responsible for DFO’s overall technology strategy. He leads the company's engineering, data compliance, core architecture and security efforts, and is founder of the São Paulo office. He has 17+ years of experience in software development and has managed all phases of projects. Daniel holds an MBA in IT Strategic Management and a BA in System Analysis. When he’s not working, he enjoys going to the gym, traveling, practicing martial arts and spending time with family and friends.

Daniel QueirozChief Technology Officer

David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology and product sales teams across global offices. He also leads our joint-venture capabilities, bringing new partnerships and alliances under the DFO Global brand. His background includes enterprise website development, search and online reputation management, and programmatic video campaigns. Prior to joining DFO, David managed client strategy for Matomy’s Text Link Ads Division, a native ads unit and programmatic video service.

David StellatoChief Growth Officer

As executive vice president, David Geijtenbeek is responsible for furthering the growth of our global partner relationships and driving traffic expansion into new verticals. When he’s not working, he enjoys walking his dog Lizzy and playing with LEGOs.

David GeijtenbeekExecutive Vice President

As vice president of creative development, Vicky does more than debate call-to-action copy or logo A vs B. She oversees DFO’s creative hub in the heart of Vancouver, Canada, and leads teams of talented designers, copywriters, videographers, content and project managers to collaborate and produce some of DFO’s most beautiful, eye-catching and successful eCommerce offers.

Vicky CranVice President, Creative Development

Vicky CranVice President, Brand Development

Matt runs corporate marketing for DFO Global, overseeing reputation management, social, editorial matters, and other content creation. He closely collaborates with business development, creative, human resources, product development, analytics, customer service, the C-suite, and more. When he's not working, Matt is skiing, hiking, and spending time with family.

Adam PivkoVice President - Strategic Partnerships

Matt KresgeVice President - Marketing

As vice president of product development, Christine ensures DFO's product success by curating product pipelines and positioning new product launches for optimal performance, specifically by bridging the gap between traffic opportunities and new products. She leads the business intelligence team, coordinates with internal design and development staff to grow our product portfolio, and brings cutting-edge campaigns to market. Christine holds a masters of international business and works with our global offices out of her base in Luxembourg.

Christine KuenzleVice President, Product Management

As DFO's Network Director, Mai works with independent global media buyers to best market internal and client brands. Data and strategy are the secrets to her success. When she's not working, she enjoys a round of golf, globetrotting, eating excessively, and spending time with her family.

Mai WillinSenior Affiliate Manager

Mai WillinNetwork Director

As vice president of customer service and client accounts, Judith provides our clients and partners effective, tailored customer service solutions, including email ticketing, phone support, social media, reputation management, quality assurance and more. When she’s not working, you'll find her binge-watching Netflix and dancing.

Judith PuntVice President, Customer Service

As DFO's compliance officer, Ines oversees marketing compliance and reviews creative material. She works closely with the legal department to ensure that the company and its partners adhere to the latest standards. When she is not working she enjoys nature walks and cooking.

Ines VelchevaCompliance Officer